A few logo animations created in Multiplatform Brand Packaging at SCAD.
To capture the identity of Warby Parker's brand, I utilized the visual metaphor of an eye exam test. Secondary animated elements and quick motion communicate the fun, poppy feel of the brand.
The most quintessential Lush product, the bath bomb, defines the explosiveness and fun of the brand. In this animation, an explosion of bright, however natural elements bring in the logo's text.
Through compositing and vintage-style color grading, this ident seeks to bring the texture of the space race to Nasa's classic logo.